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Hvilken rolle har kjøtt i dagens samfunn? Hva påvirker forbrukerne?
Vi møter kjøttelskeren Ole Petter Nyhaug som ønsker å spise maten sin uten å bli tillagt en politisk holdning. Ole Petter er sjefstrendanalytiker i Opinion og har jobbet med forbrukertrender i over 25 år, så det er ikke mange som vet mer om hva som påvirker forbrukerne enn han.
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